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Have a question? Check the FAQ below or reach out directly.
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For questions, feedback, partnership inquiries, or press requests, contact us at info@mediaintegrityinstitute.org.
Frequently asked questions
What is the Media Integrity Institute?
We are an independent research organization that detects persuasion techniques and addiction patterns in media. We build tools that make these techniques visible so people can make informed choices about the content they consume.
What is XrAE?
XrAE is our detection engine. It does one thing: identify rhetorical techniques in spoken and written media. It covers 32 techniques across six families of influence, including addiction patterns. It runs on our own hardware with no external AI dependencies.
Is OrgnIQ free?
Yes. OrgnIQ is completely free to use, with no account required. It provides a nutrition label-style breakdown of the persuasion techniques present in podcasts and news articles.
What does Prizm cost?
Prizm is a professional media intelligence platform priced at $199 per month. It provides continuous monitoring, evidence-grade analysis, and full access to detection data across 135+ actively monitored content sources. It is designed for litigation teams, media buyers, and researchers.
How is this different from fact-checking?
We do not evaluate whether claims are true or false. Fact-checkers assess the accuracy of statements. We analyze the rhetorical techniques used to deliver those statements. A claim can be completely true and still be delivered using fear manipulation, loaded language, or selective framing. We detect the delivery method, not the content accuracy.
Do you rate political bias?
No. We analyze presentation techniques, not political positions. Persuasion techniques appear across the entire political spectrum. We detect the same 32 techniques regardless of whether the content leans left, right, or center.
Can AI analysis make mistakes?
Yes. Like all AI systems, XrAE can produce incorrect results. Our analysis should be treated as an informational tool, not a definitive judgment. We use multi-pass consensus to reduce errors, but no system is perfect.
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